IDG’s Big Data Analytics Research Survey

IDG’s Big Data Analytics Research Survey study was fielded to understand where organizations are in the process of considering and opting big data technology.

Based on the 724 respondents, 75% of enterprises have already deployed or plan to deploy a big data project.
Specifically, IDG constructed the Big Data Analytics Research study to drill-down to better understand whether organizations:

Are planning to implement
Have implemented
Have set goals for their big data and analytics initiative
Know which technologies they will invest in
Have documented their strategies

IDG’s Big Data Analytics Research Survey – Takeaways

26% of organizations have already implemented data-driven initiatives while 43% are still planning their implementations.
The outcomes that organizations seek from their data and analytics investments are to improve customer relationships, make business more data focused and changing ways operations are organized.
44% of organizations expect their data-driven initiative budget to increase in the next 12-18 months, compared to 36% in 2015,
Large enterprises invest significantly more in data-driven initiatives than SMBs in absolute terms. However, the rate of growth in SMB investment is higher with SMBs ($1.6M last year to $4.3M this year.
The IT architect plays a key role in data and analytic purchases and is considered to be one of the top three individuals involved in purchase decisions.
Managing unstructured data continues to be a significant challenge for organizations and 45% of respondents noted this issue versus 31% in 2015.
Security is a mixed bag as some as feel their existing security for data input is adequate while others are taking additional steps to secure data output

IDG’s Big Data Analytics Research Survey – Where are You

Is your organization currently implementing, planning or considering data -driven projects?

26% responded that they have already deployed/implemented a data-driven project
14% stated that their organization is in the process of implementing or piloting a data-driven project
13% communicated that they have plans to deploy or implement a data-driven project over the next 12 months
8% noted that their organization was considering deploying or implementing a data-driven project within the next
13-24 months
8% of respondents revealed that their organization was likely to implement a data-driven project in the future but have no specific timeline in place
Laggards represent 32% of this market at this time and announced they have no plans to deploy or implement a data-drive project

IDG’s Big Data Analytics Research Survey – Customer Focus

What business goals or objectives are driving investments for data-driven initiatives at your organization?

55% – Improve customer relationships
53% – Make the business more data-focused
41% – Change the way we organize operations
32% – Fundamentally change the way we do business
27% – Redefine product development
22% – Optimize the supply chain

IDG’s Big Data Analytics Research Survey – Data Solving

What challenges is your organization aiming to solve with data-driven initiatives?

60% – Finding correlations across multiple disparate data source
47% – Predicting customer behavior
42% – Predicting product or service sales
33% – Identifying computer security risks
30% – Analyzing high-scale machine data from sensors, web logs, etc
28% – Predicting afraid or financial risk
26% – Analyzing social network comments for customer sentiment

IDG’s Big Data Analytics Research Survey – Budget

Do you expect IT budget allocations for data-driven initiatives at your organization to increase, decrease or remain flat over the next 12-18 months?